Nelson is a co-founder and current sole principal of Rising Tide Direct and responsible for overseeing the company’s direct mail and marketing program. Nelson is a Phi Beta Kappa graduate in Political Science from the Honors Program of the University of Connecticut, and has been helping non-profit organizations raise funds for three decades.

Nelson believes that direct marketing for non-profits in the 21st century demands incisive strategy, integration of traditional media with emerging online and electronic technologies, well-positioned and crafted copy and design, and sophisticated analysis.

His creative work has won multiple industry awards including the Direct Mail Fundraisers Association Package of the Year and a number of prestigious MAXI awards from the Direct Marketing Association of Washington.

Larry is of counsel at Rising Tide Direct and president of Copley Raff, Inc., a U.S. and international management and fundraising consulting firm that specializes in raising the sights for nonprofit organizations and helping them meet aspirational goals.

Larry has partnered with organizations of all sizes, advising on a full spectrum of philanthropy, campaign, program design, and governance issues, include multi-hospital systems, performing arts, higher education, mental health and human services organizations.

He is a co-founder of the highly acclaimed planMGO four-day immersive training program that transforms advancement professionals and volunteers into Master Gift Officers, and has been publishing the GivingTake blog bi-weekly since 2011.

Diane is a recognized authority in organizational development and systems dynamics. She has used strategic planning, enhanced organization design, cultural change management, team effectiveness, and strategic reengineering to transform and optimize work environments across a range of industries and brings this expertise to the work of Rising Tide Direct.

She served as President of Richardson, Reid & Associates; a Boston based human resource and career management firm. She was also the National Director of Public Information and Counselor Education for Bernard Haldane Associates, and Director of Market Research and Public Relations for Berenson & Ishim, Inc., a Boston advertising agency. Diane is a Certified Executive Coach and Relationship Specialist with the American Psychotherapy Association and a skilled public speaker with extensive media experience. She is dedicated to continual learning in disciplines that promote peak performance and highly effective organizations.

Allyson provides statistical analyses, database support, and manages special analytics initiatives. One initiative – developing novel analytic models to predict adverse surgical outcomes – led to Carolinas Medical Center becoming the first US-based Academic Center of Excellence accredited by the International ERAS® Society. She is also a member of the Quality Measurement and Improvement Committee for the ERAS® International Society, USA Chapter.

Allyson received her BS in Biology and MS in Public Health from the University of North Carolina-Charlotte. She is an active member of many health and informatics-related organizations including the USA Chapter of the International ERAS® Society, and the American Medical Informatics Association (AMIA).

Rebekah has more than 15 years of marketing, communications, and strategic planning experience advising organizations and agencies on development, visibility, and thought leadership challenges. She specializes in bringing the right talent to the table, identifying growth opportunities, and leveraging traditional and new media channels for maximum messaging differentiation and impact.

Previously, Rebekah was the Vice President of Business Development for Weber Shandwick, a global public relations agency, where she created and implemented an integrated internal marketing, external marketing, and communications strategy for the New England office.

Rebekah is active on several boards and committees including Jewish Community Housing For the Elderly, The Cambridge (MA) Historical Society, The Cambridge Public Library, The Longfellow National Historic Site, and The Henry Wadsworth Longfellow Bicentennial Committee.

Susan brings more than two decades of leadership experience in the not-for-profit sector, serving in both executive and consultant capacities.

Sue serves as a development consultant, advising a diverse clientele spanning the arts, human services, education, and religion. She has worked with premier organizations including: Project Bread, National Academy of Sciences, the Boston Foundation, Radcliffe College, Tufts University, Emerson College, Lasell College, YMCA of Greater Boston, the Worcester Art Museum, and the New England Aquarium.

John is a resourceful, entrepreneurial branding, marketing, communications and management leader skilled at identifying, assessing and advancing innovative business opportunities. He has held numerous key executive roles as CEO and Vice President in which he wrote business plans, secured funding, rallied teams, rebranded companies and managed the successful transition to financial stability.

John’s corporate background at such large companies as Bose and Polaroid combined with an entrepreneurial spirit leading startups, small and medium-sized businesses offers a unique blend of understanding, clarity and action.

He brings unique insight, creativity, energy and uncommon expertise to think strategically and execute with sleeves-rolled-up to get things done. John has a diverse background in global and local consumer, commercial and industrial markets spanning the fields of non-profit fundraising, medical devices, consumer electronics, audio, imaging, robotics, IoT, semiconductors, software, networking, energy management, flight planning, services, industrial tooling, social media, real estate, travel and more.

Elliot is a Campaign Associate for Rising Tide Direct, specializing in copy editing and copywriting. He advises the team on how to better convey messages to achieve desired results, and proofreads direct mail packages to maximize quality and aesthetic appeal.

A graduate of Boston University’s School of Education, Elliot previously provided editing services to companies such as Shire Pharmaceuticals and Gambit Technologies. He enjoys crafting messages, streamlining processes, and spurring communication to new heights.

Paula Morgan comes to us with a successful career in publishing, having served in executive positions for Bantam Doubleday Dell (now a division of Random House) in New York City. Her prominent roles included positions of Vice President and Administrative Publisher for Dell Publishing and Vice President and Director of Title Development. She also served as Project Manager for Materials Management on the installation of system-wide SAP software. Her expertise is in print production, inventory management, marketing, editorial, and systems development.